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How to get yourself 'googled.'

How to Make it Easier for Customers to Find You on the Internet
     

Want to make it easier for local customers to find you on major internet search engines? Here are some tips on how to improve your ranking on internet search results pages—and help increase your sales.

 

►Internet Search Results: How They Work
►What to Do If You Don't Have a Website
►Steps You Can Take Whether You Have a Website or Not
►Tips for those who Work with Professional Web Designers

 

 

 


Internet Search Results: How They Work
Internet search results pages are not random listings.
 

Internet search results pages will typically show links to:
• Paid advertising for business

• "Pay per click" advertisers at the top of the page, and
• Local businesses or organizations (probably closer to the bottom of the page).

Keep reading below to find ways to help boost your company's placement in Internet search results. Many of these ideas cost little or nothing to implement.

 


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What to Do If You Don't Have a Website


 

• Get one. It’s easy & affordable. Tell your company story with your own dealer website and brochure created with the tools on the GoTempstar.com website that let you personalize 4 pages in one simple process with company information, biography and testimonials, services, products and warranties. Click here for details and to log in.

These tools allow you to enjoy these benefits:
► Your own URL (web address). Example: http://www.gotempstar.com/abcheat/
► Custom domain name. For a small extra fee, you can choose a custom domain name.
► Affordable. Your professionally designed custom brochure and website costs as little as $150.
► Easy. Five minutes and five easy steps. You can have a website up and running today.
► Coupons & special offers. You can include your own customized coupons and special offers—and you can change them as often as you wish.
► Customized text. Write your own company description and include testimonials from your customers.
► Automatic Google registration. When you set up your custom dealer website, the system automatically registers your site with Google. 

• Make your Tempstar custom dealer site work harder for you. To improve your rankings on search engines…
► Enter your company biographical information during set-up.
► Use the coupon feature to make special offers.
► Include customer testimonials,
► List your city, county and state.
► Mention your services and products.
► Change the wording of your customizable sections once a month. Search engines give higher rankings to new content.
► Publish your web address everywhere—your ads, business cards, brochures, trucks, yard signs, and mailings to customers and prospects.
► If you have a Facebook page, Twitter account or blog, include a link to your dealer website. These incoming links to your site will improve your search engine rankings.
 

 



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Steps You Can Take Whether You Have a Website or Not


 

• Create accounts with search engine directories such as:
►Google™
►Yahoo®
►Bing
™
►www.whitepages.com
►www.yellowpages.com, and ►www.superpages.com

• Search for yourself. Type your company name into the search box on the major search engines—such as Google, Bing and Yahoo! You’ll probably find your company listed in a number of telephone and business directories. Check the information to make sure it is accurate and up to date. Most directories include a link to a page where you can suggest a correction to the information in the listing.

• Check the
Tempstar Dealer Locator. Make sure your business is connected to the dealer locator on Tempstar.com. To inquire about your dealer listing or update information, contact your Tempstar distributor.

• Tips to Help Boost Your Google Placement.

► Go to http://maps.google.com
► Click on "your business on Google maps"
► Click on "Sign up for a new Google account" (top right)
► Click on "Local Business Center" link
► Click on "Add new business"
► Enter your business information
►Use the by-phone verification

Include certifications and pictures as you enter your business information—anything to help you stand out.

Google is a registered trademark of Google Inc
Yahoo! is a registered trademark of Yahoo! Inc.
Bing is a registered trademark of Microsoft Corporation.

 

 

 

 

     

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Tips for those who Work with Professional Web Designers
   


• Communicate regularly with your web designer/consultant
to make sure they update your website as search engines change the algorithms that control the way they rank search results and present them to users.

• Consider online advertising opportunities, including paid placement and group advertising programs.

     

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