A sales plan so easy a child could do it!
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Own the Neighborhood:
Follow these 3 steps to take ownership of the heating and cooling business in targeted neighborhoods and get your 2010 sales headed in the right direction:
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1. Choose the neighborhood(s) you'd like to "own."
Examine your customer list to identify people who live in areas where most homes are...
► Single family,
► Owner-occupied,
► At least five to ten years old.
These are neighborhoods where you'd like to own the heating & cooling business. Choose one or more as the main focus for your 2010 business building efforts. Target at least one current customer in each neighborhood you want to own. |
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2. Get your visibility tools ready.
Make sure the neighbors can see you every time you enter the neighborhood. Start with these neighborhood visibility tools...
► Make sure you have signs on every truck
► Place a yard sign on every job
► Update your online and print Yellow Page listings.
► Check & update your Dealer Locator Info
► Build your own customized Web site (It's EASY!)
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3. Make the Neighbor Network commitment.
Each month, send AT LEAST 100 AdVantageSM Neighbor Network cards to each targeted neighborhood. Just select a current customer's address. The AdVantage system will automatically identify 25, 50, 100 or more prospective customers nearby and make it easy for you to create and send customized postcards.
►Learn more about the Neighbor Network
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