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Learn More About SEO

Become an SEO Pro with These Resources

Think about the number of times a day you get on your smart phone, laptop or other device and search for information on the Internet. Did you know that "Google® processes over 40,000 search queries every second on average?"1 According to Internet Live Stats, that "translates to over 3.5 billion searches per day."1

That's a lot of daily searching online! How can you help your business rise to the top? Learning more about SEO is a great start. Today, let's discuss: 

What is SEO?
SEO stands for search engine optimization. According to Britney Muller in her article "SEO 101: The Beginner's Guide to SEO," "SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results."2

Put simply, SEO is the optimization of your website content, keywords, images and links in a way that search engines like Google (and users) can easily find it. The more readily search engines (and customers) can locate the information online, the more likely people are to see it, and the higher your website will rank online. 

Why is SEO Important?
At this point you may be thinking, "My website is up and running. So, why do I have to optimize it and why is SEO so important?" 

Pause to think about the process for a moment. What do you do if you're searching for a business or other information online? Open a search engine like Google and type your question in the browser window. The search engine provides several results in the form of helpful websites that may answer your question. 

In his article "60+ Mind-Blowing Search Engine Optimization Stats," Danny Goodwin states that, "91.5 percent is the average traffic share generated by the sites listed on the first Google search results page."3 Your website needs to be featured in those search engine results consistently so you can gain a percentage of that online traffic share.

Goodwin also explains that every company operating online needs SEO because these organic or non-paid search results are so valuable for marketing your business. Effective SEO will help your business show up in search engine results more consistently, expand your customer base, and increase website traffic and profits. 

Ready to Learn More About SEO? 
There's a lot to learn about successful SEO. Check out these "Top 5" resources to become an SEO Pro: 

  1. The Google "Search Engine Optimization (SEO) Starter Guide"4
  2. The Backlinko® "New Google SEO Guide"5
  3. WordStream® "SEO Basics: Complete Beginner's Guide to Search Engine Optimization"6
  4. Moz® "SEO 101: The Beginner's Guide to SEO"2
  5. Neil Patel's "5 SEO Basics You Need to Master (No Technical Expertise Required)"7.

Today, we've touched only the tip of the SEO iceberg. SEO is a vital part of your online marketing strategy. Optimizing your website content, keywords, images and links so they are easily found by search engines (and users) can help you rank higher online, expand your customer base, and increase profits. Check out the SEO resources mentioned, and you'll be an SEO Pro in no time!

3 https://www.searchenginejournal.com/seo-101/seo-statistics/
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